Your website shouldn't be just a pretty facade. It should be the foundation for your entire online presence. For current customers the goal is to provide answers and guidance while showing them the value of additional products and services. Meanwhile, your site should introduce your business to new visitors and lead them into the transition from potential, to actual, client. Michael Wehrenberg and Nick Altrup of 417 Marketing will show how doing all this is not only possible, but much easier to accomplish than it seems on the outside.